Firefinch. Data Consultants for the African Music Industry.


Firefinch specialises in generating and analysing data on the music industry. With data-driven research and analysis for marketing, promotion, and distribution on or from the African continent, Firefinch will help you understand your place in the music industry.

We provide research and development solutions for:

  • Commercial radio playlisting and advertising
  • Audience research for artists and the record industry
  • Exploratory research for music distributors and promoters
  • Analysis of existing data sets

At Firefinch, we are strong believers in the power of quantitative research, interpreted with powerful statistical methods. To read more about quantitative approaches to music industry research, click here.


To read some thoughts about the African music industry directly from the pens of the Firefinch team, visit our blog.