Firefinch. We know music.

In the African music industry, there is no substitute for real research and trustworthy data. Firefinch are data consultants for the African music industry.

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Tailored content for the music industry

Whether promoting classical music, rock, motswako, EDM, dubstep, acid jazz, metal, traditional or new music, content remains king. Our team of writers can craft content for programme booklets, album sleeves, websites, blog posts, biographies, and press kits, providing content that is unique to your musical project. We can also help you craft press-friendly content, or alternately provide content for your music-related media project. After all, Firefinch knows music.


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Quantitative market research

Unlock the commercial potential of your audience. With experience in the music industry, data analysis, and research communication, let the Firefinch team help you understand the music business - not by guesses, but by numbers. We design studies, gather data, and present analyses in easily understandable formats, allowing you to pursue sponsorship, expand advertising revenue, and sell more tickets. Whether your business is as a venue owner, promoter, gigging musician, manager, or radio programmer, let Firefinch help you understand the data driving the industry.


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Marketing consultation

The African music industry is a diverse place, but for the innovative, it is one that is filled with opportunity. Get in touch for marketing consultation, to increase audience engagement, make your musical project more attractive to sponsors and advertisers, and explore novel monetisation strategies - no matter the size of the project. Hand-in-hand with quantitative market research, Firefinch can help you forge new commercial paths.


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