Our Approach

Firefinch was founded in 2018, with an initial focus on tailoring specialised media content for the music industry. With a strong background in empirical research, Firefinch has since become Africa's only commercial research consultancy exclusively specialising in the music business.

In addition to industry research, Firefinch also has business interests in online music-educational publishing, industry training, and the record business.

Firefinch specialises in research that can be tailored to meet the requirements of record labels, distributors, individual artists and management, radio and playlisters, and venue promotors.

For inquiries about how Firefinch can help you monetise your corner of the music industry, contact info@firefinch.co.za.

Our Story