Our quantitative research services make use of numerical data, helping you make data-supported decisions in marketing and commercial strategy.

Factors like age, income, demographic background, socio-economic status, spending habits, music consumption and preferences, all have the potential to impact your business strategy. Our team collects data on your behalf, analyses it statistically, and packages it in an easy-to-understand format that is appealing to both potential business and advertising partners. If you have ever thought of your audience as more than just ticket-buyers, then Firefinch's quantitative research services are for you.

Firefinch can also approach potential commercial partners on your behalf, and make data-driven recommendations for endorsement. We can also conduct research to inform decisions on foreign market entry for African musicians and record companies.

No matter the size of your project, Firefinch understands that there is simply no substitute for cold, hard, numerical data.

At Firefinch, we know music.